Start by thinking of something about your video content that you want to ask the viewer (take a look at the example above)
Then think of a great giveaway for the person that manages to stay top of the leaderboard before the BuzzBoard™ expires.
How do viewers climb the leaderboard? This is simple, you create the BuzzBoard™ then promote it on your brand social media
channels. Fans see it and submit an answer then to keep climbing the leaderboard they reboost their answer across as many
of their personal social networks as possible for extra leadboard points (they can only do this every 7 days).
Social media friends will see the share and will either reboost the persons answer to add even more points to help them climb the
leaderboard (further net new social media exposure) or by joining in themselves and joining the same boosting loop. The net result for your brand is more
social media exposure for your video content and ultimately many more views, all driven by boosts and reboosts, every 7 days.